EH Smith

NEWS

Power-One to be re branded by parent company ABB

05 June 2014
The leading power and automation technology group ABB completed its previously announced acquisition of Power-One, last year. The arrangement has positioned ABB as a leading supplier of solar inverters. With one of the markets most comprehensive offering of solar inverters, ranging from residential to commercial applications.

ABB has announced that the integration with Power-One is finalized and all components will now display ABB branding. This re-brand is at the end of the year long acquisition process, where ABB gradually shifted procedures to fully take on the entire Power-One brand.

According to Paulo Casini, vice president of marketing, ABB has gradually shifted procedures to fully take on the Power-One brand. This year-long acquisition process was done to satisfy customers and abate market confusion. The Power-One technology will remain exactly the same, said Casini.

Casini stated that rebranding is the last step in the Power-One transition process, and “ABB is in the solar market to stay, looking at solar as a key market for growing and success moving forward.”

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