EH Smith

NEWS

Thermafleece re-brand

25 July 2014
Thermafleece, the UK's best known manufacturer of natural insulation for traditional and modern construction, has rebranded its range of products. The Cumbrian based company feel that this new image better reflects the message that their products carry to home owners. The quality and performance of the insulations will remain at the same high standard, but the emphasis is now aimed at promoting the benefits directly to the end user rather than to builders.

Natural insulations have many benefits over man-made fibrous insulations. They don’t contain potentially harmful chemicals such as formaldehyde which can cause allergic reactions in people with conditions like asthma, they are much better for the environment in their manufacturing, and they have technical benefits when used in older properties. They are also ‘DIY Friendly’ as you don’t require any special protective equipment to be able to lay them.

Mark Lynn, Sales Director at Thermafleece, says:
“At Thermafleece we’ve always taken great pride in the service we offer and the insulation we produce, but we felt that our appeal has been quite narrow. Interest in natural and sustainable building products is growing significantly and we believe the time is right to change how our business and brands are portrayed. It is also equally important to work with partners that really understand your products and the sorts of customers that use them which is why we are pleased to work closely with E H Smith.”


The changes are:

•          Thermafleece EcoRoll becomes Thermafleece CosyWool.
•          Thermafleece TF35 becomes Thermafleece UltraWool.         
•          Thermafleece Hemp becomes Thermafleece NatraHemp.

Thermafleece Original and Supaloft Green are remaining the same.

For pricing or additional information on the Thermafleece range of products, please call: 01213785857 or email sustainable@ehsmith.co.uk

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